By Coma News Staff
A new Coma tourism ad campaign has drawn criticism for its depiction of Mayor Dave Anderson with a host of scantily clad women and a suggestive tagline with “scandalous undertones.” The sexually-charged ads debuted in weekly newspapers across the midwest last weekend.
According to Anderson, the ads were designed to “sexy up” the small town in an effort to attract visitors from across the country by suggesting a “reasonable expectation of sexual intercourse.”
“Sex sells,” Anderson said. “We need to get people walking around our streets, staying at our motel and spending money. The ‘Spring Break’ initiative worked well and this is the next step.”
The ads feature the mayor with female models in a variety of situations with the suggestive tagline “You’re about to get laid.” While critics say the ads promote unsafe sex and tarnish the city’s reputation, Anderson said the ads highlight the many fun activities the town has to offer and that the sexual undertones are subtle and nuanced.
His critics disagree.
“I’ve seen more nuance on a children’s cereal box,” councilmember Bob Smith-Smith said. “I thought it was an ad for an escort service.”
Jax Owen, a local used-car dealer and head of the Coma Tourism Commission, developed the campaign and said that ultimately the ads should be judged on the results.
“If I was sitting around some little shithole in Albequerque, Mexico and saw an ad like this guess where I’m going to be once I clear customs? I’m going to be in Coma to get laid by a paramedic or a lady selling jeans,” Owen said.
Anderson, who recently suffered a setback on educational reform, said that while he was disappointed with the reaction to the tourism campaign, he was in the “you’re about to get laid” business for the long haul.